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Webinar Replay:
The 98% Open Rate:
A blueprint for pipeline acceleration
Access the Webinar replay now, submit the form today.
Overview
In this episode, Marketing Cube is joined by Shruti Rajan from Wati to explore why WhatsApp is emerging as a serious channel for B2B marketing. The session covers the current state of WhatsApp adoption, who’s using it, and how it complements email as part of a multichannel strategy.
You’ll see practical examples of WhatsApp flows for webinar registration, webinar passcode delivery, and on-demand webinar summaries, plus how native forms, webhooks, and marketing automation integrations can reduce friction and enable real-time, two-way engagement.
What was on the agenda?
- The Multi-Channel Mandate: Stats on why multi-channel is critical and where your buyers are today.
- Strategic Pipeline Acceleration: How to use automated WhatsApp flows to drive frictionless conversions through the buyer journey.
- Sales & Marketing Alignment: Leveraging instant engagement for real-time lead scoring, alerts, and seamless CRM hand-offs.
- The Automation Bridge: A showcase of how to technically connect WhatsApp to your existing HubSpot, Salesforce, or Eloqua stack without the "IT headache."
Our presenting partner
Stronger customer relationships are built through conversations, one message at a time.
Our vision is to enable SMEs to grow smarter by engaging customers on WhatsApp. Built on the WhatsApp Business API, Wati facilitates personalised conversations at scale using a Team Inbox, smart routing, and no-code automation. By streamlining interactions, we empower businesses to focus on growth rather than manual communication.
Headquartered in Hong Kong, Wati serves over 8,000 customers across 100+ countries. Our energetic, remote-first team is dedicated to helping global businesses foster deeper connections through efficient, automated messaging solutions.
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