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The 98% Open Rate: A blueprint for pipeline acceleration in 2026
Engage your organisation's buyers where they are. Join us as we explore how forward-thinking high-value marketers are augmenting traditional email with the high-velocity intimacy of WhatsApp to shorten sales cycles from months to minutes.
Why attend?
As a marketer, you’re navigating "notification fatigue" and unpredictable email performance.
This webinar is designed to move your organisation's strategy beyond the desktop and onto the lock screen.
We will cover:
- The Multi-Channel Mandate: Stats on why multi-channel is critical and where your buyers are today.
- Strategic Pipeline Acceleration: How to use automated WhatsApp flows to drive frictionless conversions through the buyer journey.
- Sales & Marketing Alignment: Leveraging instant engagement for real-time lead scoring, alerts, and seamless CRM hand-offs.
- The Automation Bridge: A showcase of how to technically connect WhatsApp to your existing HubSpot, Salesforce, or Eloqua stack without the "IT headache."
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In an omni-channel world, WhatsApp provides a secure channel, integrated with marketing automation platforms
- WhatsApp, the world's most popular messaging application, has over 2.5 billion users
- 75% of WhatsApp users clicked on an ad that contained rich media such as GIFs or videos
- WhatsApp's average open rate is 98%. This is much higher than email marketing, which has an average rate of only 20%. This level of engagement ensures that your marketing message will be seen and not get lost in the noise.
- WhatsApp's end-to-end encryption ensures that all communications between your organisation, your clients and WhatsApp remain private. This will increase client trust and confidence in your brand.
SOURCE: Direct7Networks
Our presenting partner
Stronger customer relationships are built through conversations, one message at a time.
Our vision is to enable SMEs to grow smarter by engaging customers on WhatsApp. Built on the WhatsApp Business API, Wati facilitates personalised conversations at scale using a Team Inbox, smart routing, and no-code automation. By streamlining interactions, we empower businesses to focus on growth rather than manual communication.
Headquartered in Hong Kong, Wati serves over 8,000 customers across 100+ countries. Our energetic, remote-first team is dedicated to helping global businesses foster deeper connections through efficient, automated messaging solutions.
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