Asia Pacific | 1st October 2025
Americas & EMEA | 1st October 2025
Lead scoring is an objective ranking of one sales lead against another. It not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales.
Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritising leads according to revenue potential and buyer readiness.
With the general availability of Eloqua's Advanced Intelligence function, you now have the ability to enhance your lead score models with additional values like Fatigue Analysis and the Account Intelligence Score.
Step-by-step Lead Score Model Design:
- Practical guidance on configuring, customising, and optimising your Eloqua Lead Score model for better lead qualification and sales alignment
AI-Driven Contact & Account Data:
- See how Eloqua’s Advanced Intelligence features, like Fatigue Analysis and Account Intelligence enable smarter segmentation, personalisation, and campaign timing
Real-World Use Cases:
- Learn how top-performing teams are using AI-powered insights to boost engagement and drive measurable results
Live Q&A:
- Bring your questions—our Eloqua-certified consultants will answer them live
- Boost campaign ROI by targeting the right leads, at the right time, with the right message
- Reduce email fatigue and improve deliverability with actionable AI insights
- Stay ahead of the curve with the latest Eloqua features and best practices
- Oracle Eloqua Updates & Release information
|
Marketing Cube | Connected Capability
© 2025 Marketing Cube Pty Ltd. All Rights Reserved. ABN: 64 162 615 269
Australia: Level 4, 32 York Street, Sydney, NSW, Australia, 2000. Phone: +61 (0) 2 8244 0007
New Zealand: P.O. Box 68861, Newton, Auckland, New Zealand. Phone +64 21 228 7775
Marketing Cube acknowledges the Aboriginal and Torres Strait Islander peoples, the Traditional Custodians of the lands on which we work, live and travel. We pay our respects to Elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today.