Connected Capability | Eloqua User Group

Insightful tips for Eloqua Redwood Insight Analytics
Eloqua User Group Replay:
A quick overview of Eloqua Insight & tips on how to build custom Insight reports

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Overview
Regularly reviewing your organisation's Eloqua campaign analytics is essential for maximising ROI and understanding your audience.

Analysing metrics like opens, clicks, and conversions moves you beyond guesswork, helping you spot what works, identify friction points, and react quickly.

Making this analysis a habit means you can spot trends, replicate what works, and refine your messaging and segmentation over time.

The result?

Data-driven decisions that improve campaign results and make reporting faster and more effective.

What was on the agenda?
  • Navigation, find your way around the new Redwood Insight Analytics
  • What does 'great' reporting look like vs. 'basic' reporting?
  • The most common reports you'll get value from today
  • We built a Custom Report to give you better insight into email performance
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