"Through its CDP, Unity, Oracle has created a strong foundation geared toward addressing custom data challenges across the entire B2B Revenue Waterfall™"*
*SOURCE: The Forrester Wave™: B2B CDP, Q4, 2023
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Modern consumers expect more than just good products or services at the right price.
They want brands to recognise their individual needs and preferences.
They're looking for emotionally resonant experiences, and they'll reward brands that deliver with loyalty and advocacy.
The key to building these emotional connections lies in data.
By combining sales history, customer service interactions, website activity, and survey responses, you can create a detailed profile of a customer's preferences, emotional state, and purchase intent, while respecting their privacy.
What's on the agenda?
- A quick recap from Episode One: "Building a Data Foundation for AI & Compliance using Eloqua & Unity"
- Why Eloqua + Oracle Unity?
- Understanding your Master Data Management strategy
- Intelligent attributes like “Next Best Offer”, “Next Best Action”, “Churn Propensity” & more
- What’s the difference between MDM, CDP, CDM, ETL?
- Q&A
The #1 request from episode one attendees was to see Eloqua & Unity CDP in action. We'll see you on the 1st May.
Oracle is the Leader in B2B Customer Data Platforms (CDPs)
Register today and we'll share access to the Forrester Wave™ report.
Our presenting partner
Oracle
Make every customer interaction count by connecting all your business data across marketing, sales, and service.
Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete picture of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from winning new customers to keeping them loyal—and everything in between.
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