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Connected Capability | Eloqua User Group

Unlocking the customer vault: Ask one question to develop simplified personas

Eloqua User Group Replay:

Persona-based communications are delivered using Eloqua Dynamic Content & Field Merge. Are you confident building these assets ?

Access the Eloqua User Group replay now, submit the form today.

Overview

Building effective buyer personas is an effective tool for marketers. In the digital realm, the nirvana state is to have a persona assigned to each contact for segmentation and personalisation purposes.

By creating modelling or rules based on underlying profile data combined with engagement data, you can make assumptions and do some matching.

CRM and marketing automation systems provide a wealth of data, but extracting the right insights for personalised marketing remains challenging for some.

Personalisation is a journey...

What was on the agenda?

Using Dynamic Content & Segments, helping you deliver a more personalised CX
Creating streams of communications in place of a single waterfall
Developing simplified personas, by asking one question to enhance your CX
Oracle CX Marketing Eloqua Updates & Release 24C information

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