Connected Capability | Eloqua User Group

How to automate a more engaging Lead Nurture campaign
Join us LIVE for the next Eloqua User Group webinar:
Forget chasing down every lukewarm lead – lead nurturing with Eloqua is like having a secret weapon to turn those prospects into brand champions!
Asia Pacific | 3rd April 2024
Americas | 4th April 2024
Imagine this: someone downloads your e-book, but they're not quite ready to buy. No worries! Eloqua helps you segment them based on their role, industry, and even what content they downloaded.

Then, you can create personalised email drip campaigns packed with relevant white papers, webinars, or case studies tailored to their specific needs.

Eloqua becomes your BFF in building brand loyalty.

By providing valuable content that addresses their pain points, you stay top-of-mind long before they're ready to buy.

This "soft sell" approach cultivates trust and positions you as the ultimate resource.

Think of it like nurturing a prospect from sprout to sale. Eloqua automates the watering can, sending out the perfect content at the perfect time based on their behaviour.

They download a white paper on a specific challenge? Eloqua triggers a follow-up email with a related webinar hosted by an industry expert.

Don't just convert leads – accelerate opportunities! By equipping potential buyers with the information they crave, Eloqua helps them move through the buying journey faster.

They'll be confident and informed decision-makers when they finally reach that "purchase" stage.

So ditch the outdated tactics and embrace the power of lead nurturing with Eloqua. It's time to turn those B2B or high-value prospects into lifelong fans (and loyal customers)!
What are we covering in April?
  • What is lead nurturing?
  • The lead nurture experience you deliver
  • Where should you start with your Eloqua campaign?
  • Test and improve, reviewing Insight to enhance campaign outcomes
  • Oracle CX Marketing Eloqua Updates & Release information
Asia Pacific episode
Wednesday 3rd April

Perth | Singapore
8:00 am - 8:45 am AWST
Brisbane | Cairns
10:00 am - 10:45 am AEST
10:30 am - 11:15 am ACDT*
Sydney | Melbourne
11:00 am - 11:45 am AEDT*
Auckland | Wellington
1:00 pm - 1:45 pm NZDT*
Americas episode
Thursday 4th April

New York | Toronto
4:00 pm - 4:45 pm EDT*
Chicago | Winnipeg
3:00 pm - 3:45 pm CDT*
Denver | Calgary
2:00 pm - 2:45 pm MDT*
Sacramento | Vancouver
1:00 pm - 1:45 pm PDT*
*Indicates Day Light Saving is being observed

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