Eloqua User Group | Marketing Cube

Connected Capability | Eloqua User Group

How to automate a more engaging Lead Nurture campaign

Join us LIVE for the next Eloqua User Group webinar:

Forget chasing down every lukewarm lead – lead nurturing with Eloqua is like having a secret weapon to turn those prospects into brand champions!

Register today

Asia Pacific | 3rd April 2024

Americas | 4th April 2024

Overview

Imagine this: someone downloads your e-book, but they're not quite ready to buy. No worries! Eloqua helps you segment them based on their role, industry, and even what content they downloaded.

Then, you can create personalised email drip campaigns packed with relevant white papers, webinars, or case studies tailored to their specific needs.

Eloqua becomes your BFF in building brand loyalty.

By providing valuable content that addresses their pain points, you stay top-of-mind long before they're ready to buy.

This "soft sell" approach cultivates trust and positions you as the ultimate resource.

Think of it like nurturing a prospect from sprout to sale. Eloqua automates the watering can, sending out the perfect content at the perfect time based on their behaviour.

They download a white paper on a specific challenge? Eloqua triggers a follow-up email with a related webinar hosted by an industry expert.

Don't just convert leads – accelerate opportunities! By equipping potential buyers with the information they crave, Eloqua helps them move through the buying journey faster.

They'll be confident and informed decision-makers when they finally reach that "purchase" stage.

So ditch the outdated tactics and embrace the power of lead nurturing with Eloqua. It's time to turn those B2B or high-value prospects into lifelong fans (and loyal customers)!

What are we covering in April?

What is lead nurturing?
The lead nurture experience you deliver
Where should you start with your Eloqua campaign?
Test and improve, reviewing Insight to enhance campaign outcomes
Oracle CX Marketing Eloqua Updates & Release information

Asia Pacific episode

Wednesday 3rd April

Perth | Singapore

8:00 am - 8:45 am AWST

Brisbane | Cairns

10:00 am - 10:45 am AEST

Adelaide

10:30 am - 11:15 am ACDT*

Sydney | Melbourne

11:00 am - 11:45 am AEDT*

Auckland | Wellington

1:00 pm - 1:45 pm NZDT*

Americas episode

Thursday 4th April

New York | Toronto

4:00 pm - 4:45 pm EDT*

Chicago | Winnipeg

3:00 pm - 3:45 pm CDT*

Denver | Calgary

2:00 pm - 2:45 pm MDT*

Sacramento | Vancouver

1:00 pm - 1:45 pm PDT*

*Indicates Day Light Saving is being observed

A little more about the Eloqua User Group & Marketing Cube

The Eloqua User Group is hosted LIVE each month

Who attends the User Group?

CMOs, VPs of Marketing
Regional Marketing Directors
Marketing Automation Managers
Sales & Marketing Operations Managers
Marketing & Digital Managers

Why attend the User Group?

You get to ask questions as you think of them
It's a chance to hear about Eloqua Release updates
Make some time for your personal development
Honestly, do you watch replays?

Who we are & what we do

Since 2007 we’ve been honing our Marketing Automation skills and have assisted organisations to realise the rich benefits of Marketing Automation with Oracle CX Marketing Eloqua. If your organisation is looking to drive a superior Customer Experience (CX), we can support you on that journey.

What have our customers said about the Eloqua User Group?

1,200 + subscribers join us throughout the year, LIVE twice a month

"Tips about upcoming changes to the product - easier ways to do things and answers to quick questions are SO useful!"

Kath -

Australia, Global Law Firm

“The session with Derek was really fantastic. Very inspiring! And very much in line with what I have been hoping for, ie, a super-user peer review and advisory.”

Trudi Allerby - Marketing Manager

New Zealand, Fusion5

"Helps me examine current practice and look for new, better ways to utilise the tool and engage clients."

Elizabeth - National Marketing Manager

Australia, Consulting Firm

"Tips or things I didn't know about/didn't know I could do"

Stephanie -

New Zealand, Global Telco Provider

“Just wanted to send you a note to say I finally got around to watching one of the webinar replays this afternoon.

It was great, I learnt so much in the hour and it answered quite a few questions I have thought about in the past.

It was the September replay which I watched and the upcoming rumours were really interesting, especially the multi-channel capability. "

Sarah - Marketing Operations Manager (UK)

Global IT Services Partner

Marketing Cube | Connected Capability

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New Zealand: P.O. Box 68861, Newton, Auckland, New Zealand. Phone +64 21 228 7775

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