Did you know that globally, Eloqua users create more landing pages than they do emails. The question you need to ask yourself is "why aren't we including more landing pages and forms in our campaigns?"
Landing Pages provide you with all of the same personalisation functions you use today in your emails.
Eloqua's landing pages are not designed to replace your organisation's CMS/website. They're generally best used to support campaign objectives, combined with Eloqua forms, you have a unique tool to help you drive the campaign outcomes you're targeting.