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Overview
Until recently, data your organisation captured was considered your property and a proprietary secret, even though it originated from your customers’ private behaviour.
We now have a convergence of consumer, government, and market forces, giving consumers more control over the data they generate. In response, countries worldwide have begun to treat personal data as an asset owned by individuals and held in trust by firms.
Are businesses in your part of the world feeling the pressure of these changes?
"Customers want a Netflix experience, but they only want to share a limited amount of personal information."
Access the webinar replay today as we chat with Andrew Birmingham and explore the impact of data privacy changes.
- The biggest privacy challenges faced by marketers today
- What we can learn from the implementation of GDPR
- The value of zero vs first vs third-party data
- The impacts of changes like Apple Mail Privacy Protection
- The future of digital advertising and ad-tracking
- The opportunity for Marketers
- Q&A
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Your panelists & presenters
Andrew Birmingham
Andrew Birmingham is group managing editor, B2B at nextmedia working on a stable of products including iTnews, Digital Nation, CRN, IOThub and bits. He joined Nextmedia after selling the award-winning digital transformation title Which-50.com to Boardroom Media.
Andrew is the former associate publisher of The Australian Financial Review, where he was also a contributing editor. As General Manager Channel Development at the Financial Review Group he led the relaunch of afr.com.
During his career he has reported on the Australian ICT and related sectors for over thirty years. In addition to the AFR, his prior editorial credits also include The Australian, The Sydney Morning Herald, Computerworld, CIO, B&T and My Business. He also held the roles of deputy managing director, CIO and COO for IDG Communications.
Adrian Jones
CEO
Derek Bell
Director of Marketing & Customer Success
Is there a financial impact to ignoring the changes we're seeing in data privacy?
"Facebook’s parent company, Meta, expects it will cost another [US]$10 billion to them alone in 2022. Apple has made privacy protection a market differentiator: device manufacturers and app developers now use privacy features to draw new users."*
* SOURCE: Harvard Business Review | Data Management | The New Rules of Data Privacy
Our presenting partner
nextmedia is a leading Australian publishing business with over 20 brands including magazine titles, a range of websites, social media, digital properties, custom publishing and events, focusing on providing passionate communities with the information they seek. nextmedia is unique and innovative and understands its readers and creates carefully targeted and curated content to inspire, inform and engage readers in their passions.
Marketing Cube | Connected Capability
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