Eloqua User Group | Marketing Cube

Eloqua User Group Replay:

Delivering CX Centered always-on campaigns

Access the Eloqua User Group replay now, submit the form today.

Overview

The most common "always-on" campaign we see Eloqua clients producing is the Lead Nurture campaign.

Setting aside the content, we need to understand how a person enters the campaign, how we measure their engagement and then agree on a threshold for MQLs being passed to the sales or service teams.

We explored all of the above as we continued the conversation from last month's webinar.

What was on the agenda?

Using a Lead Score change to adjust a contact's journey in your campaign.
Using a Website/CMS visit or an Eloqua Landing Page visit to trigger campaign membership.
How we use triggers at Marketing Cube to add people into a campaign.
Oracle CX Marketing Eloqua Updates & Release 22C information.

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