Eloqua User Group | Marketing Cube

Eloqua User Group Replay:

Trigger-based & Always-on Campaigns

Access the Eloqua User Group replay now, submit the form today.

Overview

Knowing when to engage with people automatically is driven by the data you have and their digital behaviour. We refer to this process as "trigger-based", or you may use the term "Always-on".

The key is to know what the trigger is and when to execute the trigger. Join us this month and we'll show you how to do this using Eloqua.

What was on the agenda?

What are trigger-based or always-on campaigns & why would I want to use them?
How Eloqua identifies the people you want to add to your campaigns.
Multi-step campaign canvas considerations & when 'automatic' is perhaps too much.
Oracle CX Marketing Eloqua Updates & Release 22B information.

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