Eloqua User Group | Marketing Cube

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Eloqua User Group Replay:

Working with the data that matters

Access the Eloqua User Group replay now, submit the form today.

Overview

The most basic personalisation we can do is to address a person by name, however some marketers find this basic step a little nerve racking because they lack confidence in their data quality.

If we consider hyper-personalisation, we generally think about low-value consumer-oriented campaigns where perhaps we buy some jeans and the next email we receive suggests t-shirts, belts or shoes that might go well with the jeans we just purchased.

How do we action hyper-personalisation in a more high-value environment? Is it as simple as adding an Eloqua field merge to an email? Or is there more to it? We believe there is much more to it. Access the replay to explore working with the data that matters.

What was on the agenda?

Getting the basics down, have confidence in the quality of your data.
How to use Eloqua to help check the quality of your data & to cleanse it, as needed.
Moving beyond personalisation & into hyper-personalisation.
Oracle CX Marketing Eloqua Updates & Release 22A recap.

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