With the growing importance of your organisation's 1st-party data, using Eloqua Forms to capture that data should become a more robust part of your data gathering strategy. Giving content away, without the need to complete a form, should be the exception not the rule.
It's easy enough to either save-as a past form (never a good idea) and just repeat what you did last time. This would suggest there's little or no connection between your marketing automation strategy and the implementation of your Eloqua campaigns.
Access the webinar replay today and we'll show you ways to deliver a better Eloqua Form experience and share ideas to ensure your Form strategy is tied to your Lead Scoring strategy.