Replays | Eloqua User Group

Eloqua User Group Replay:

Driving event registration success with Eloqua

3 part series

Overview

For many marketers, events are a key part of the lead generation and customer retention strategy. The registration process is a key part of your overall event management process. Oracle Eloqua provides your organisation with the opportunity to deliver a magical event registration, reminder and post-event communications CX.

This 3 part series explored three of the most common types of events we see Oracle Eloqua customers hosting and provided tips and ideas to help you deliver the best possible experience from registration to reminders and the often neglected post-event campaigns.

Submit the form & you'll have access to all 3 episodes.

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Episode 1

Automate your Webinar Registration process & working with popular webinar platforms.

The 2020 - 2021 pandemic period quickly made us all webinar experts, but there's always something else we can do to enhance these campaigns.

Should you integrate your campaign with apps? e.g. ZOOM, ON24 etc.
Campaign Canvas design, creating a magical CX with registration, reminders and the post webinar campaign.
Engaging your webinar attendees during the webinar.
Get the most from your replay library, begin with the end in mind.

Episode 2

Designing a slick & engaging Event Registration process in a single location.

Whether it's a lunch meeting for 15 key executives or an all day event for 1,000 guests, Eloqua is a pivotal part of your event management process.

Multi-channel registration, driving people to your registration page.
Let the Form Design Editor do the heavy lifting, use the automation.
Creating engaging, responsive Landing Pages & micro-sites.
Post Event campaigns, continue the engagement after the last speaker.

Episode 3

Building intuitive registration processes for complex multi-location events.

Perhaps it's a national road-show, product launch or multi-campus University Open Day, Eloqua has you covered.

Planning is key, what you need to know from the Events team.
The Form Design Editor & Campaign Canvas will drive your success.
What to do if dates or venues change? (clue... don't panic).
Dynamic Content, Shared Lists & smart Emails round out these events.

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