Marketing Automation Webinar Series
Tangible tips and ideas for Modern Marketers
Webinars presented by Marketing Cube & Oracle Customer Experience Cloud.
What's on?
In 2020, Marketing Cube and Oracle CX Cloud are delivering five thought leadership, customer insight and Modern Marketing webinars.

The series webinars will cover a range of topics on the mind of most marketers.

Register for upcoming webinars and access the replays below.
Do you really know your customers?
Use profile and engagement data to personalise customer experiences.
Data is the oil to the personalisation engine and personalisation has been a top priority for marketers for some time now. Advances in technology, data, and analytics are enabling us to create much more personal experiences across touchpoints and stages of the customer journey. 

However, with many still struggling to properly take a data-driven approach to their customers in an astute and scalable way, this webinar will provide you with key considerations for using data to really understand your customers.  
Date: Thursday 19th November 2020

Time: 11:00 am - 11:45 am Sydney AEDT 
Reaching the low-hanging fruit with Account-Based Marketing
This webinar took place on Thursday 19th September.
Account-Based Marketing (ABM), where marketing resources are concentrated on a list of specific accounts, is a marketing strategy that has become increasingly popular in recent years. 

Watch this on-demand webinar to discover how using marketing automation in Company_LC1's ABM program can increase deal size, drive greater revenue, improve campaign attribution and create a better overall customer experience. . 
Leads - Quality vs. Quantity
This webinar took place on Thursday 9th July.
Not all leads are created equal, especially in the eyes of the sales team, but you can improve lead quality by following a lead management process.

By implementing a lead management process, you can attract and nurture leads with unique, personalised campaigns, allowing sales to step in at the right moment. When a proper lead management system is put in place, companies can significantly improve their sales pipeline.

In this on-demand webinar, discover how you can improve your lead management process by incorporating marketing automation with lead nurturing and scoring. 
Getting in Sync with Sales
This webinar took place on Thursday 14th May.
Marketing and sales misalignment is very common. Both teams have the same goal of driving revenue so why is it so difficult to stay in sync? Today’s complex buying journey introduces new challenges for marketing and sales alike, including the blurring of the line between the two teams. 

When sales and marketing align, many of the issues can be resolved. It takes a bit of planning to put into place, but once you get on the right track, you’ll ensure success in the long run. This webinar will outline how we got to where we are with misalignment and what you can do at your organisation to start heading in the right direction. 
Marketing Automation Fundamentals
This webinar took place on Thursday 19th March.
Marketing automation streamlines and manages communications throughout the buyer’s journey. At its best, marketing automation is a combination of strategy and technology that delivers personalised messages to the right contact at the right time. 

Automation is powerful, which also means to make it work, you must understand its components & nuances. This webinar replay will help you understand the key considerations to adopting or optimising 's marketing automation. . 
Meet the team from Marketing Cube
Adrian Jones

CEO & Co-Founder
Natasa Le Prevost

Strategic Digital Marketing Consultant
Derek Bell

Customer Success & Marketing Director
Jason O'Donnell

Account Director
How's your connected capability?
Marketing Cube is a connected capability agency. We help connect brands and businesses with people in ways that matter most to them.
We combine technology expertise and marketing automation specialism with the kind of depth you’d expect from a brand agency, breadth you’d rely on from a management consultancy and creativity you’d depend on from a design agency.
Ultimately, our role is to help modern marketers deliver on business and brand objectives across every touch point of their customer experience.
An accredited Oracle CX Marketing Partner, our multi-award winning team has been responsible for creating unique customer experiences for our clients across Asia Pacific since 2007. 


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