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Marketing Automation Webinar Series
Tangible tips & ideas for Modern Marketers
Webinars presented by Marketing Cube & Oracle CX Marketing.
Marketing Cube recently partnered with Oracle CX Marketing to deliver five thought leadership, customer insight and Modern Marketing webinars.
The series covers a range of topics on the mind of most marketers.
Contact us today for certified Oracle CX Marketing advice & assistance.
Do you really know your customers?
Overview
Data is the oil to the personalisation engine and personalisation has been a top priority for marketers for some time now. Advances in technology, data, and analytics are enabling us to create much more personal experiences across touchpoints and stages of the customer journey.
However, with many still struggling to properly take a data-driven approach to their customers in an astute and scalable way, this webinar will provide you with key considerations for using data to really understand your customers.
Reaching the low-hanging fruit with Account-Based Marketing
Overview
Account-Based Marketing (ABM), where marketing resources are concentrated on a list of specific accounts, is a marketing strategy that has become increasingly popular in recent years.
Watch this on-demand webinar to discover how using marketing automation in your organisation's ABM program can increase deal size, drive greater revenue, improve campaign attribution and create a better overall customer experience.
Leads - quality vs. quantity
Overview
Not all leads are created equal, especially in the eyes of the sales team, but you can improve lead quality by following a lead management process.
By implementing a lead management process, you can attract and nurture leads with unique, personalised campaigns, allowing sales to step in at the right moment. When a proper lead management system is put in place, companies can significantly improve their sales pipeline.
In this on-demand webinar, discover how you can improve your lead management process by incorporating marketing automation with lead nurturing and scoring.
Getting in sync with sales
Overview
Marketing and sales misalignment is very common. Both teams have the same goal of driving revenue so why is it so difficult to stay in sync? Today’s complex buying journey introduces new challenges for marketing and sales alike, including the blurring of the line between the two teams.
When sales and marketing align, many of the issues can be resolved. It takes a bit of planning to put into place, but once you get on the right track, you’ll ensure success in the long run. This webinar will outline how we got to where we are with misalignment and what you can do at your organisation to start heading in the right direction.
Marketing Automation fundamentals
Overview
Marketing automation streamlines and manages communications throughout the buyer’s journey. At its best, marketing automation is a combination of strategy and technology that delivers personalised messages to the right contact at the right time.
Automation is powerful, which also means to make it work, you must understand its components & nuances. This webinar replay will help you understand the key considerations to adopting or optimising 's marketing automation.
Meet the team from Marketing Cube
Adrian Jones
CEO & Co-Founder
Marijke Timmers
Strategic Digital Marketing Consultant
Derek Bell
Customer Success & Marketing Director
Marketing Cube | Connected Capability
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