REPLAY: Clients matter more than matters & other tips

Modern Marketing for Australian Law Firms
The 2020 COVID-19 pandemic accelerated the adoption of technology and digital engagement.

Clients now expect that firms communicate with them, as before, albeit virtually and they're going to expect firms to continue to invest in technology and support them well into and beyond 2021.
What was discussed?
We covered the following:
  • Taking a data-led approach to digital engagement
  • Developing a client-centric strategy to improve Customer Experience
  • Driving operational effectiveness using Marketing Automation
  • Q&A and wrap up
"The recovery will be digital" - McKinsey & Co.
We called on a number of sources to help produce this webinar. This particular report from McKinsey & Co. stood out. It requires some commitment to read, it's not a 2 page summary.

However, we're confident you will find the content of value as you try to get a more global view of post-pandemic planning and explore our a digital lead approach can help deliver a richer CX in the Experience Economy.
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