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Marketing Automation: by design or by default?
Join the discussion at our next Melbourne Oracle Marketing Lab.
Wednesday 11th September, 12:00 pm - 1:45 pm, QT Hotel Melbourne (Barclay Room)
As Henry Ford famously said “If you ask people what they want, they’ll say a faster horse”. This is so often the case with marketing automation.
Most marketers know the end goal, but the strategies and tactics to achieve these are often misaligned.
Join us for an intimate lunch & learn event where you'll hear from our Strategic Digital Marketing Consultant, Natasa Le Prevost, on human-centred design principles and how you can apply these to your marketing planning.
We’ll also share with you our Design for Automation Framework and explain how you can use this framework at your organisation to build out your automation roadmap.
We hope you can join us for this insightful lunch & learn event.
Agenda:
- Human-centred design principles and how to apply these to your marketing strategy
- Design for Automation strategic framework
- Building out your strategic marketing automation roadmap
- Hands-on assessment of your marketing maturity
Who should attend:
- CMO
- Marketing Director
- Strategic Marketing Manager
- Senior Marketing Automation Manager
When: Wednesday 11th September, 12:00 pm - 1:45 pm
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