Marketing Automation: by design or by default?
Join the discussion at our next Sydney Oracle Marketing Lab.
Wednesday 1st May, 7:45 am - 9:30 am, Amora Hotel Jamison Sydney
As Henry Ford famously said “If you ask people what they want, they’ll say a faster horse”. This is so often the case with marketing automation.

Most marketers know the end goal, but the strategies and tactics to achieve these are often misaligned.

Hear from Oracle Digital Experience Evangelist, Sharon Seppelt-Don, on human-centred design principles and how you can apply these to your marketing planning.  

We’ll also share with you our new Design for Automation Framework. This is an opportunity to be one of the first brands to see the framework in action and apply it to your business.

We hope you can join us for this insightful breakfast.
Agenda:
  • Oracle Digital Experience Evangelist, Sharon Seppelt-Don, will discuss human-centred design principles and how to apply these to your marketing strategy
  • Design for Automation strategic framework
  • Building out your strategic marketing automation roadmap
  • Hands-on assessment of your marketing maturity
Who should attend:
  • CMO
  • Marketing Director
  • Strategic Marketing Marketing
  • Senior Marketing Automation Manager
When: Wednesday 1st May, 7:45 am - 9:30 am
Where: Amora Hotel Jamison Sydney, 11 Jamison St, Sydney NSW 2000

Guest Speaker: Sharon Seppelt-Don
Sharon is a Digital Experience Innovation, Mobility & Design Thinking leader who specialises in connecting people & insight with tech to co-create experiences that make life, work and play better for people, everywhere. 

As an evangelist, entrepreneur, designer and change agent, for over 20 years she has made people central to concept, design & enablement of the frictionless, hyper-connected, space-time experiences we have come to expect and demand.

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