Lunch & Learn Webinars

Tangible tips and ideas for Modern Marketers

Webinars presented by Marketing Cube & Oracle Marketing Cloud.

What's on?

In 2019, Marketing Cube and Oracle Marketing Cloud delivered four thought leadership, customer insight and Modern Marketing webinars.

The "Lunch & Learn" webinars covered a range of topics on the mind of most marketers.

Access the replays below.

Marketing automation & unique CX

This webinar took place on Thursday 15th August 2019

Overview

Potentially the buzzword of the 21st century, Customer Experience or CX is a primary objective for most organisations today. Beyond the strategy, comes the implementation of the strategy.

Without good quality data, a Marketing Automation platform and a CRM, the strategy quickly develops holes.

We'll provide you with a clear outline to look at how Marketing Automation plays a pivotal role in helping your organisation deliver a unique Customer Experience.

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Marketing automation lessons learnt

This webinar took place on Thursday 28th March

Overview

If your organisation is exploring Marketing Automation systems, or you are wondering about how to make the most of your platform, this webinar is designed to help you understand some of the key lessons we have learnt across our many implementations, and specific areas we've seen organisations miss as they have embarked on the journey to Modern Marketing.

We've implemented 100+ Eloqua clients since 2007, the vast majority integrated to Oracle Engagement Cloud, Salesforce, Oracle NetSuite or Microsoft Dynamics.

This webinar will save you time and help you make more informed decisions.

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All about leads

This webinar took place on Thursday 7th March

Overview

Your ability to deliver MQL's (Marketing Qualified Leads) to the sales team is a critical mix of various functions. The starting point is to agree the definition of a "Lead". From there, Marketing needs to have a way to clearly communicate the progress of Leads to the sales team, typically via the CRM.

This webinar will demonstrate ways Marketing can deliver the detail Sales need in order seamlessly continue the marketing conversation, qualify and convert more leads and close more opportunities.

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Design for Marketing Automation

This webinar took place on Thursday 4th July

Overview

It's pretty easy for Marketers to keep doing as they've always done. However, to expect a better result is a bit of a stretch. This webinar will walk Marketers through a range of considerations outlining why designing for automation is a unique skill.

In a world of hyper-personalisation, the way to write copy and the experience you deliver needs to be built on the data you have available from your Marketing Automation and Customer Relationship Management systems.

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Meet the team from Marketing Cube

Adrian Jones

CEO & Co-Founder

Natasa Le Prevost

Strategic Digital Marketing Consultant

Derek Bell

Customer Success & Marketing Director

Jason O'Donnell

Account Director

Meet the team from Oracle Marketing Cloud

Daniel Harrison

General Manager,

Customer Experience, Oracle Digital

Ruth Melody

Senior Solutions Consultant

Oracle

How connected are you?

Marketing Cube is a connected capability agency. In a world of increasing disconnection, we help brands connect with their customers by creating marketing campaigns that are more inspiring, personalised and relevant.

We combine strategic services and marketing automation technology expertise to help brands deliver more compelling and relevant customer experiences that deliver on business and brand objectives.

We are an accredited & certified Oracle CX Marketing and Salesforce Marketing Cloud partner and have been creating unique customer experiences, connecting strategies to actions for our clients since 2007.

In 2019, we were awarded the Oracle APAC Partner of the Year Award: CX for Marketing.

Let's connect, contact us today

Marketing Cube | Connected Capability

Australia: Lilyvale Cottage, 176 Cumberland Street, The Rocks, Sydney, NSW, Australia, 2000. Phone: +61 (0) 2 8244 0007

New Zealand: P.O. Box 68861, Newton, Auckland, New Zealand. Phone +64 21 228 7775

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