Marketing Cube | Eloqua User Group

Eloqua User Group Replay:

Lead Scoring preparation

Access the Eloqua User Group replay now, submit the form today.

Overview

We'll walk you through some key considerations to help you build the best possible Lead Scoring Model. We'll cover effective filing techniques and naming conventions for your assets along with a quick guide to page tagging.

What was on the agenda?

A smarter folders structure to ensure you can maximise your lead score model
Importance of your High Value Content
Understanding the nature of a co-dynamic lead score model
The impact of regency on your lead score model
Using the Lead Score in your segments
Who do you want to score? Prospects? Customers? Partners?

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