Content Marketing is much more than just a great blog post once a month or ensuring your social channels are filled with great news and product or servcie updates.
These three webinar replays will walk you through a process to help with the development of a Content Marketing strategy to help drive revenue for your organisation.
Webinar 1: Crawling
- What is a content marketing strategy?
- What are the most important questions a content marketing strategy should answer?
- Implementing your content marketing strategy.
Webinar 2: Walking
- Getting the best out of your content (intro to marketing automation)
- Inbound Vs. Outbound
- Earned, Owned, Paid.
- Test & Learn - analytics, reporting (reflect Eloqua).
Webinar 3 - Running
- Getting the best out of your data - Advanced analytics and reporting.
- What is the specific functionality of Eloqua that can help?
- The power of integration with a CRM platform - segmentation.