A series of 3 webinars for beginners through to advanced, aimed at sharpening your content marketing skills.

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CHOOSE THE WEBINARS WHICH MOST SUITS YOU, AND FILL IN THE FORM BELOW WITH YOUR DETAILS!

WEBINAR 1 : CRAWLING

CONTENT MARKETING FOR BEGINNERS

Thursday 7th July, 9.30am AEST

Duration : 60 minutes


TOPICS

- What is a content marketing strategy?

- What are the most important questions a content marketing strategy should answer?

- Implementing your content marketing strategy.

- Q&A at end.

WEBINAR 2 : WALKING

CONTENT MARKETING FOR THE INTERMEDIATE MARKETER

Thursday 14th July, 9.30am AEST

Duration : 60 minutes


TOPICS

- Getting the best out of your content (intro to marketing automation)

- Inbound Vs. Outbound

- Earned, Owned, Paid.

- Test & Learn - analytics, reporting (reflect Eloqua).

WEBINAR 3 : RUNNING

CONTENT MARKETING FOR THE ADVANCED MARKETER

Thursday 21st July, 9.30am AEST

Duration : 60 minutes


TOPICS

- Getting the best out of your data - Advanced analytics and reporting.

- What is the specific functionality of Eloqua that can help?

- The power of integration with a CRM platform - segmentation.

WE LOOK FORWARD TO MEETING YOU AT THE CONTENT MARKETING WEBINAR SERIES!