Thursday 7th July, 9.30am AEST
Duration : 60 minutes
- What is a content marketing strategy?
- What are the most important questions a content marketing strategy should answer?
- Implementing your content marketing strategy.
- Q&A at end.
Thursday 14th July, 9.30am AEST
Duration : 60 minutes
- Getting the best out of your content (intro to marketing automation)
- Inbound Vs. Outbound
- Earned, Owned, Paid.
- Test & Learn - analytics, reporting (reflect Eloqua).
Thursday 21st July, 9.30am AEST
Duration : 60 minutes
- Getting the best out of your data - Advanced analytics and reporting.
- What is the specific functionality of Eloqua that can help?
- The power of integration with a CRM platform - segmentation.