As marketers are inundated with a confusing barrage of new and evolving technology options, a trend is emerging whereby focus is shifting away from important data practices
Execution & downstream layers promise the ability to engage customers like never before, however their true potential is enabled only through truly great data
Join us as we explore some of the common experiences realised as a result of poor data practice and inversely, some amazing ones
We’ll share our experiences in maintaining data quality in a fragile customer-centric environment, as well as some practical options to enhance the data you already hold
We’ll also leave with you a simple checklist to ensure your practices are benchmarked and actively moving toward a data-driven, customer-centric state
This Month's Discussion Leaders
Adrian Jones Managing Director Marketing Cube
Thursday 6th November
6:00pm -7:30pm
The Angel Hotel Level 3, 125 Pitt Street Sydney, NSW, 2000
CMO
Marketing Director
Digital Agency Director
Advertising Agency Manager
Public Relations
Digital Asset Manager
Community Manager
The good, the bad, and the ugly of data-driven customer-centricity
Data quality frameworks and best practice
Making the most of first-, second-, and third-party data
Practical experiences
Networking, canapés & drinks
Daniel Cummins Director Marketsoft
Todd Fisher Business Development Director Marketsoft
This event is proudly sponsored by:
Lilyvale Cottage, 176 Cumberland St.
The Rocks, Sydney, NSW, 2000
