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As a digital marketing agency, we have received numerous requests for information regarding the GDPR and its implications.
Even if the GDPR does not directly apply to your organisation today, it does provide some insights into how data protection laws and consumer expectations are changing, and where the bar is now set in terms of best practice.
See below for an outline of this webinar:
The General Data Protection Regulation is an evolution of data protection legislation that is already in place in Europe, but has global implications. We will take you through a marketer's summary, how it came about and why.
The key obligations for marketers under the GDPR, fall broadly into 3 buckets: how you collect data; how you manage that data; and how you protect that data.
Under the GDPR, individuals have a number of defined rights. We'll explore these in detail so you have clarity around how your organisation honours those rights and look at ways to minimise risk.
We will explore how marketing technology can help you meet your organisation's GDPR obligations across a broad range of areas.
For organisations outside the EU, with no registered entities within the EU borders, there are still a range of obligations. We'll help you sort through the myths to ensure your organisation behaves like a good corporate citizen.