Oracle Marketing Lab Series | Session 2

Join us for this Oracle Marketing Lab to learn how to surprise and delight your customers with emotional experiences.


But Which Emotions make for the best experiences?


Recognising customers as individuals with preferences and responding at the right time and in the moment requires a smarter approach that is personalised, seamless and immediate – and also results in an emotionally positive experience.  

 “Best-in-class brands average 17 emotionally positive experiences for every negative experience, while the lowest-performing brands provided only two emotionally positive experiences for each negative one”, says Forrester in its 2017 Customer experience index.

Drawing on Forrester insights, find out how established firms have successfully overcome these challenges and designed their organisations around emotion-led customer-centricity.

You will learn

  • What techniques and tools are being used
  • How organisations start then accelerate progress
  • And what instils loyalty in the customers of today and of the future
  • The SmarterCX technologies enabling emotional experiences

Meet our Marketing Lab Technicians

Adrian’s passion is helping organisations leverage the power of the Oracle Marketing Cloud to grow revenues, drive operational efficiencies, and create unique customer experiences. With over 10 years experience in various General Management, Sales

Adrian Jones

Adrian’s passion is helping organisations leverage the power of the Oracle Marketing Cloud to grow revenues, drive operational efficiencies, and create unique customer experiences. With over 10 years experience in various General Management, Sales & Marketing Director roles within Dun & Bradstreet and Wolters Kluwer, Adrian turned his focus to Cloud strategy and consulting in 2007. In 2013, Adrian founded Marketing Cube, now an Oracle Gold Partner, and the leading Oracle Eloqua Partner across Australia & New Zealand.
— Managing Director , Marketing Cube
Kristi has more than 20 years experience leading marketing and sales for software companies and was previously the Managing Director of Fifth Quadrant, one of Australia’s foremost Customer Experience management consulting firms. She is a regular speaker and published author on the future of Customer Experience, Digital Disruption and Social Innovation.

Kristi Mansfield

Kristi has more than 20 years experience leading marketing and sales for software companies and was previously the Managing Director of Fifth Quadrant, one of Australia’s foremost Customer Experience management consulting firms. She is a regular speaker and published author on the future of Customer Experience, Digital Disruption and Social Innovation.
— Customer Experience, Innovation and Data Strategy, Oracle