Join us for this Oracle Marketing Lab to learn how to surprise and delight your customers with emotional experiences.
Recognising customers as individuals with preferences and responding
at the right time and in the moment requires a smarter approach that is personalised, seamless and immediate – and also results in an emotionally positive experience.
“Best-in-class brands average 17 emotionally positive experiences
for every negative experience, while the lowest-performing brands provided only two emotionally positive experiences for each negative one”, says Forrester in its 2017 Customer experience index.
Drawing on Forrester insights, find out
how established firms have successfully overcome these challenges and designed their organisations around emotion-led customer-centricity.