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Changing buyer behaviour is driving the move from a personal face-to-face process of discovery to a digital, content driven experience.
With buyers in the driver’s seat, sales people get less face time with customers, meaning marketing now plays a critical role in targeting, engaging and converting.
Businesses that empower their marketing functions with access to technology and data and enable their sales teams by providing pre-sales insights will be the biggest winners in this digital age.
If you’re new to marketing automation, aligning Sales and Marketing is fundamental to building a seamlessly executed customer experience and should be one of the first things you do.
We recently conducted a workshop in Auckland with a selection of NZ’s top brands. We invited both sides of the debate to work it out once and for all.
Complete the form to the right and we’ll share the eight top tips to ensure alignment, as well as a recording of the presentation.