Date: Thursday 16th April Time: 6:00pm - 7:30pm Venue: The Angel Hotel Level 2, 125 Pitt Street, Sydney, NSW, 2000
Who should attend?
Lead/Engagement Scoring
RSVP Now to secure your place.
Welcome, Our April Marketing Automation Meetup will focus on how to use Lead and Engagement Scoring to drive intelligent marketing, improve CX (customer experience) and align sales and marketing.
Our Discussion Leaders
Lilyvale Cottage, 176 Cumberland St.
The Rocks, Sydney, NSW, 2000
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2015 has seen many of our clients taking a renewed approach to their Scoring.
This has brought about the need for an increased level of understanding of exactly what lead and engagement scoring can offer and how they can be used to improve results.
If your organisation is thinking about or is also in the process of building a lead or engagement scoring model or plans to refresh their model, this evening will be helpful as part of your strategy discussions.
The Agenda
Welcome & Opening Remarks.
What is Lead/Engagement scoring?
Why is there mystery surrounding it?
A case study review.
The role of Digital Body Language
A process to help you understand explicit & implicit behaviour and how to score it.
Q&A Discussion
We'll take questions at the end of the night, so come armed with your own experiences & questions.
Evening Close - Networking, Drinks & Canapes to follow.
An evening of insight and knowledge sharing
This event sponsored by:
RSVP today and we'll include a link the the Grande Guide to Lead Scoring, part of the Modern Marketing Essentials library from Oracle Marketing Cloud.